Fotis Pastrakis is a postgraduate student in the MSc by Research “Intelligent Information Systems” at the University of the Aegean and has a Bachelor from the Department of Informatics of the Faculty of Sciences of the University of Western Macedonia. He has a fresh view in research, currently investigating the topic of “Culturally Contextualized Intelligent Matching: User Profiling Analysis and Model Development based on ACUX typology for Matching Personas and Evaluation of User Experience.” for his Master Thesis and exploring ways to extend through publications.

Fotio Pastrakis is Product Designer working with leading tech companies in Europe, UK and the US, using strategy, research and design to launch products that solve real needs. Fotios has worked in multiple industries like E-commerce, Finance and Pharma. Fotis is currently working for Pfizer as Senior Customer Experience Designer and his previous experience comes from Deloitte as a UX/UI Designer. He gained experience on different needs from several stakeholders by crafting a unique path to balance impact, metrics and goals with desirability, feasibility and usability.

On the other hand, his previous experience with smaller agencies, allowed him to have a 360 angle view of the market by providing flexible solutions based on tight budget, with top-notch quality. Beyond design and product management, he has front-end development skills that allows him to discuss easier with developers and have the appropriate empathy, especially in high-pressure project environments.